Editorial

FORM, re-FORMed - our latest drop

A quiet reset for everyday living.FORM is the Finix uni-FORM - elevated everyday essentials designed for comfort, versatility, and timeless style. ...

2025: A Year of Building a Space — and Learning How to Hold It

As 2025 comes to an end, I’ve been sitting quietly with everything this year has held. Not just the numbers, the milestones, or the challenges — b...

A Curated Guide to Singapore’s Chinatown–Tanjong Pagar: The Retail Edition You Didn’t Know You Needed (2026)

If you think Singapore’s Chinatown and Tanjong Pagar are only about temples, food, and heritage trails, think again. This neighbourhood is undergo...

The Finix Flagship Store: Your Go-To Destination for Independent Asian Fashion in Singapore

The new Finix flagship store at 35B Keong Saik Road is more than retail — it’s a community space built for connection, creativity, and self-express...

Finix store front balcony Keong Saik Road Chinatown

Discover The Finix Store - Singapore’s First Gender-Fluid Athflow Fashion Boutique at Keong Saik Chinatown

The Finix Store is Singapore’s first gender-fluid multi-label fashion boutique at 35B Keong Saik Road nestled within the districts of Chinatown, Ta...

Finding Our New Home: The Journey to Keong Saik Road

It feels surreal to finally write this. Our first brick-and-mortar store? It’s really happening. The idea first popped into my head in early 2024....

This National Day, Let’s Own Our Identity – Loud and Proud

Every year when Singapore’s National Day comes around, I find myself reflecting more deeply on what it means to belong – to a place, to a people, ...

Pride 2025: Showing Up With Love, Diversity and Community

This Pride season has been nothing short of magical. At Finix, we’ve always believed that fashion is more than just what you wear — it’s how you sh...

Sustainable Fashion: Making Thoughtful Fabric Choices for a Better Future

The fashion industry is one of the biggest global polluters, contributing significantly to water waste, carbon emissions and textile waste. As con...

The Art of 'Bali Sabi: The Marriage of Two Worlds - Understanding Finix's Design Concept

At Finix, we believe in more than just fashion; we craft experiences. Our unique visual merchandising concept, ‘Bali Sabi,’ is a deep dive into the...

The Rise of Athflow: How Finix Redefines Fashion for the Modern Lifestyle

In a world where the lines between work, wellness and leisure are increasingly blurred, the demand for versatile, stylish and comfortable fashion ...

2024 Recap: A Year of Firsts, Crippling Anxieties, Overcoming Self-Doubts and Many Full-Circle Moments

2024 has been a year of growth, breakthroughs, and unforgettable firsts for Finix. From debuting at the Athma Soulfest and launching our Pride Mont...