Tanjong Pagar: Singapore’s Next Independent Retail Haven
Just beyond the polished retail corridors of Orchard Road and Marina Bay, a quieter, more characterful retail scene has been steadily taking shape. Tanjong Pagar — long known for its heritage shophouses and central location — is fast becoming Singapore’s answer to independent, design-led shopping.
If you’re drawn to the discovery and charm of London’s Shoreditch, or Tokyo’s Daikanyama in Shibuya district, Tanjong Pagar offers a similar off-the-beaten-path experience — intimate, walkable and rich with personality.
Rather than glossy malls and global chains, this neighbourhood rewards slow exploration. Independent fashion labels, jewellery studios and multi-label concept stores are scattered across the interconnected enclaves of Keong Saik Road, Duxton Road Kampung Bahru — all within easy walking distance.
What makes Tanjong Pagar especially compelling is how retail blends seamlessly into everyday life. A wide spectrum of cafés, matcha and dessert spots, brunch and lunch joints, wine bars and fine-dining restaurants sit alongside nightlife venues, gyms, yoga studios and wellness spaces. It’s a district where shopping becomes part of a full-day (or evening) experience, not a rushed transaction.
Below are 16 independent Singaporean and local niche brands shaping the future of fashion and lifestyle retail in Tanjong Pagar, each contributing to a slower, more intentional way of engaging with design, craft and community.
1. The Finix Store
Finix is a Singapore-born, gender-fluid athflow lifestyle label defined by subtle yet distinctive silhouettes that blur the lines between activewear, modern tailoring and everyday essentials. Designed for movement, versatility and real life, Finix pieces transition seamlessly from workout to hangout, travel to daily wear — anchored by a quiet, contemporary aesthetic.
Beyond the label, The Finix Store is the flagship home of Finix and a multi-label retail space conceived as a place for discovery and community. Shoppers are invited to slow down, engage with brand stories, meet founders and experience fashion in a tactile, human way — beyond the screen.
📍 35B Keong Saik Road, #02-01, Singapore 089142
2. August Society
A Singaporean swimwear and lifestyle brand creating thoughtfully designed pieces that balance comfort, function and timeless style. Known for flattering silhouettes and UPF-protected fabrics, August Society offers versatile swim-to-street designs made for tropical living.
📍 47A Cantonment Road, Singapore 089749
3. Binary Style
Best known for vibrant silk scarves, apparel and lifestyle accessories featuring bold, conversation-starting prints inspired by Singapore’s architecture, flora and urban culture. Binary Style turns everyday accessories into wearable narratives of local identity.
📍 25 Keong Saik Road, #02-01, Singapore 089132
4. Carrie K.
One of Singapore’s most recognised contemporary jewellery brands, celebrated for meaningful, modular and customisable designs. From engagement rings to everyday pieces, Carrie K. allows customers to mark milestones through deeply personal jewellery.
📍 77B Neil Road, Singapore 088903
5. Eden & Elie
An artisanal jewellery brand crafting refined yet expressive pieces using semi-precious stones, ethically sourced metals and Japanese glass beads. Their Duxton Road studio offers an intimate, thoughtfully curated experience.
📍 77 Duxton Road, Ground Floor, Singapore 089536
6. Forbidden Hill
Rooted in Southeast Asian inspiration, Forbidden Hill creates jewellery and accessories that explore colour, texture and cultural storytelling — merging traditional materials with modern, sculptural design.
📍 23 Bukit Pasoh Road, Level 2, Singapore 089837
7. Hat of Cain
Specialising in handcrafted Panama hats and headwear, Hat of Cain focuses on timeless craftsmanship and understated elegance for those who appreciate slow fashion.
📍 43 Keong Saik Road, Singapore 089147
8. Jun Couture
A Singapore label reinterpreting the traditional cheongsam through a contemporary lens. Refined cuts and luxurious fabrics balance heritage with modern wearability.
📍 32A Keong Saik Road, Singapore 089139
9. Lark & Peony
Modern womenswear designed for versatility and femininity. Known for soft silhouettes and thoughtful fabric choices, Lark & Peony creates pieces that move effortlessly across work and everyday life.
📍 18A Keong Saik Road, Singapore 089125
10. Lechelle Petite
Fine jewellery and wearable art crafted with precious metals, Akoya pearls and gemstones — romantic yet contemporary, designed to be cherished daily.
📍 2 Duxton Hill, #01-01, Singapore 089588
11. Palola
A Singapore-based artisanal footwear brand inspired by traditional Italian shoemaking. Palola focuses on premium materials, comfort and timeless design, offering a slower alternative to mass production.
📍 68 Duxton Road, #01-02, Singapore 089527
12. Sui / The Sui Store
A sustainable fashion label committed to conscious production. Sui offers minimalist wardrobe essentials designed for longevity and mindful consumption without sacrificing style.
📍 100 Duxton Road, Singapore 089544
13. The Prefecture
Blending bespoke tailoring with ready-to-wear menswear designed for tropical climates. The Prefecture is known for its attention to fit, fabric and relaxed refinement.
📍 46B Craig Road, Level 3, Singapore 089684
14. Why & Co.
A footwear and lifestyle brand specialising in classic leather shoes, shoe care products and personalised fittings — serving customers who value quality as a long-term wardrobe investment.
📍 46 Craig Road, Level 2, Singapore 089684
15. With Love
With Love is a thoughtfully curated boutique championing independent fashion and lifestyle brands from Singapore, Southeast Asia and beyond. With a rotating edit that highlights craftsmanship, storytelling and heart-led design, it’s a space that celebrates meaningful, small-batch retail.
📍 142 Neil Road, Singapore 088901
16. Jungle Emporium (Coming Soon)
Set to open on Keong Saik Road, Jungle Emporium is an upcoming retail concept adding fresh creative energy to the district. While details remain under wraps, it promises a new curated space rooted in independent design and community-driven experiences.
📍 Keong Saik Road, Singapore
Discover the District: The TPD Clan
Many of the independent brands featured here are part of the TPD (Tanjong Pagar District) Clan — a collective of fashion, lifestyle and creative businesses rooted in the Tanjong Pagar, Duxton and Keong Saik neighbourhoods.
While each brand has its own identity, the TPD Clan represents a shared belief: independent retail thrives best when it’s walkable, connected and community-driven. It’s where digital discovery meets real-world exploration, encouraging visitors to experience the district as a whole rather than isolated stops.
Why Tanjong Pagar Matters
Together, these brands reflect a shift in Singapore’s retail landscape - away from fast fashion and towards craft, community and considered design. Tanjong Pagar has become a destination not just to shop, but to wander, connect and experience fashion in a more human, meaningful way.
If you’re looking to discover independent Singaporean and local brands that make sense for real life, this neighbourhood is where the future of local retail is quietly unfolding.