Editorial

The Art of 'Bali Sabi: The Marriage of Two Worlds - Understanding Finix's Design Concept

At Finix, we believe in more than just fashion; we craft experiences. Our unique visual merchandising concept, ‘Bali Sabi,’ is a deep dive into the...

The Rise of Athflow: How Finix Redefines Fashion for the Modern Lifestyle

In a world where the lines between work, wellness and leisure are increasingly blurred, the demand for versatile, stylish and comfortable fashion ...

2024 Recap: A Year of Firsts, Crippling Anxieties, Overcoming Self-Doubts and Many Full-Circle Moments

2024 has been a year of growth, breakthroughs, and unforgettable firsts for Finix. From debuting at the Athma Soulfest and launching our Pride Mont...

Tagua White: The Perfect Neutral

When it comes to athflow, finding the perfect balance between style, comfort, and versatility can be a game-changer. Enter Tagua White from Finix,...

The Power of Authenticity: Why Your True Self is Your Most Attractive Look

In a world often dominated by trends and expectations, it's easy to lose sight of who we truly are. We're bombarded with messages about the latest ...

Feel Empowered: Flow Through Your Day With This New Tank

Athflow isn't just a trend—it's a lifestyle. For the modern individual balancing work, wellness and weekends, v...

Closing out Pride Month 2024 with Finix: Fashion, Community, and Fabulousness

June is a month bursting with color, love, and celebration, and Finix has truly enjoyed supporting the LGBTQIA+ community this year. As a brand th...

Introducing "You Can Sit With Us" Podcast: Your New Favorite!

Unlike the Plastics in Mean Girls, you can (actually) sit with us! Welcome, welcome, welcome to the debut of our fabulous new podcast, “You Can Sit...

Celebrating Pride and Fashion at Pasar Pink x Sunday Social Market: Finix’s Fabulous Pop-Up

The Perfect Blend of Fashion and Inclusivity In June, we wear pink! The vibrant and inclusive Pasar Pink x Sunday Social Market event, held at the ...

athflow

In June, we wear PINK! Announcing our first ever Pride Collection

The Finix pieces you know and love have had a new pink Pride makeover. A limited edition collection that celebrates the freedom to love in all sh...

athflow

Embracing Athflow: The Intersection of Comfort, Style and Minimalism

In the world of fashion and lifestyle, trends come and go, but some concepts endure, seamlessly blending style with practicality. One such trend ga...

Genderless Fashion: Celebrating the Individual, Not Erasing Gender

The rise of genderless fashion is not by accident or coincidence, but a reflection of the zeitgeist of our generation. Discover why this style is ...