Editorial

The Power of Authenticity: Why Your True Self is Your Most Attractive Look

In a world often dominated by trends and expectations, it's easy to lose sight of who we truly are. We're bombarded with messages about the latest ...

Feel Empowered: Flow Through Your Day With This New Tank

Athflow isn't just a trend—it's a lifestyle. For the modern individual balancing work, wellness and weekends, v...

Closing out Pride Month 2024 with Finix: Fashion, Community, and Fabulousness

June is a month bursting with color, love, and celebration, and Finix has truly enjoyed supporting the LGBTQIA+ community this year. As a brand th...

Introducing "You Can Sit With Us" Podcast: Your New Favorite!

Unlike the Plastics in Mean Girls, you can (actually) sit with us! Welcome, welcome, welcome to the debut of our fabulous new podcast, “You Can Sit...

Celebrating Pride and Fashion at Pasar Pink x Sunday Social Market: Finix’s Fabulous Pop-Up

The Perfect Blend of Fashion and Inclusivity In June, we wear pink! The vibrant and inclusive Pasar Pink x Sunday Social Market event, held at the ...

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In June, we wear PINK! Announcing our first ever Pride Collection

The Finix pieces you know and love have had a new pink Pride makeover. A limited edition collection that celebrates the freedom to love in all sh...

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Embracing Athflow: The Intersection of Comfort, Style and Minimalism

In the world of fashion and lifestyle, trends come and go, but some concepts endure, seamlessly blending style with practicality. One such trend ga...

Genderless Fashion: Celebrating the Individual, Not Erasing Gender

The rise of genderless fashion is not by accident or coincidence, but a reflection of the zeitgeist of our generation. Discover why this style is ...

What's in a Noragi? Discover the perfect blend of comfort, freedom and style

Explore the world of traditional Japanese outerwear and discover why we created the Freedom Noragi Jacket - now in version 2.0. Traditional Ja...

Athflow: The Perfect Blend of Comfort, Versatility and Style

Do you find yourself often showing up to meals with friends or post-work drinks looking like you just came from the gym or office? Athleisure wear...

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Genesis: Where it all begins [Lookbook]

Introducing 'Genesis', our new Core Essentials line that celebrates our brand's origins and is a reflection of our journey. Genesis Core Tank and...

Dancer kevin in mid air jump split in rise cropped hoodie and freedom harem joggers

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The Freedom Collection: Feel Your Freedom [Lookbook]

"What is your freedom?" If you were truly free to be yourself, what would that look like? Our Freedom collection calls for the emancipation of the ...