Discover The Finix Store - Singapore’s First Gender-Fluid Athflow Fashion Boutique at Keong Saik Chinatown
Welcome to the Finix store, our new multi-label flagship located at 35B Keong Saik Road, in the heart of Singapore’s most eclectic and culturally rich neighbourhood.
More than a fashion boutique, the Finix store is a sanctuary of self-expression, where fashion meets mindfulness, and where discovery goes beyond clothing.
A New Kind of Retail Experience
In a world where retail can often feel transactional, Finix reimagines what a store can be.
Our space is designed to be experiential - a place to discover not just unique brands, products, styles and stories, but also to discover yourself.
From our gender-fluid athflow collections to carefully curated local and regional labels, every corner of the store invites you to explore your own appetite for style, creativity and individuality.
A Sanctuary Inspired by “Bali Sabi”
Step through our doors and you’ll feel it - the calm.
The Finix store is built on our signature “Bali Sabi” concept, blending rustic Southeast Asian charm with serene minimalism.
It’s like stepping into a peaceful villa nestled in the tropics, where nature, muted tones, and raw materials create an oasis amidst the buzz of Chinatown and Keong Saik Road.
Here, you’re free to simply be - to browse, to breathe, to connect.
It’s a safe, peaceful space where style is personal, fluid and without judgement.
Discover Singapore’s Leading Gender-Fluid Athflow Brand
As Singapore’s first and leading gender-fluid athflow lifestyle fashion brand, Finix champions a new way of dressing - where movement meets mindfulness, and fashion meets function.
Our three core collections - FIT, FORM and FLOW - reflect this philosophy:
- FIT: Functional athleisure pieces made for movement, wellness and comfort.
- FORM (or aka our uni-FORM): Elevated everyday essentials with a loungey yet street-casual edge to it - perfect when you're on the go and travel.
- FLOW: Effortless ready-to-wear that transitions from day to night, work to weekend, everyday to your next holiday.
Signature Silhouettes with a Unique Asian Flair
Our designs draw inspiration from dance, movement and traditional Japanese/Asian wear - a nod to our founder Leonard's personal life experiences and time living in Japan.
From our Freedom Noragi Jacket, a modern take on the traditional haori or summer kimono jacket, to our Freedom Harem Joggers, inspired by Japanese tobi (construction worker) pants, every piece balances freedom of movement with timeless style.
Thoughtful Fabrics, Sustainable Choices
Every Finix piece is made with eco-friendly, breathable materials that feel good on the skin and kind to the planet.We use bamboo Lyocell, Tencel, linen, and Odell 'ice' cotton - soft, temperature-regulating fabrics that keep you cool, fresh and comfortable all day long.
It’s sustainable fashion that celebrates both form and feeling.
More Than Retail - A Space for Community, Creativity and Collaboration
The Finix store isn’t just a place to shop.
It’s a creative hub - for artists, designers and dreamers to connect, collaborate and express themselves.
We host events, gatherings, and pop-ups that bring together diverse communities across fashion, wellness and the arts.Because at Finix, we believe fashion is a journey of self-discovery, experience and connection.
Visit Us
📍 The Finix Store
35B Keong Saik Road, Level 2, Singapore 089142
📅 Mon – Sat: 11:00 AM – 7:00 PM
☀️ Sun: 11:00 AM – 4:00 PM
Come explore Singapore’s local indie fashion scene in Chinatown, Keong Saik, Duxton, Maxwell, Tanjong Pagar, and Outram Park - and discover a store where fashion flows freely, and you can too.