The modern-day individual is fuelled by passion and driven by purpose. While we aspire to lead dynamic, active lives, the activewear of today do not offer us the versatility to do so. 

Finix is all about bridging this gap to create a contemporary lifestyle-focussed athleisure line that truly embraces the multi-purpose role of today’s active clothing.

Designed to transition easily from workout to hangout and every day to your next [resort] holiday, Finix is a fun, refreshing take on contemporary athleisure wear and living.

 With our "One Design, All Genders" design approach, we're creating the first [gender] fluid athleisure line that empowers humankind to move, express and live their truest, most authentic lives.

OUR STORY

Urban hustler by day, upside-down warrior and serial wanderluster by night, Finix began after its founder Leonard was looking for stylish, versatile activewear in the men's department but always landed with the same designs and cuts.

As he dug deeper into why this was happening, he realised this was due to the fashion industry and society's rigid notion of gender dress codes. This led to most mainstream activewear brands designing for an archetypal man and woman in fitness and fashion - which has resulted in this perennial lack of diversity of looks an representation in activewear fashion - particularly for men.

Wanting to change all that, Leonard started Finix so that he could create a fluid athleisure label that spoke to today's rising generation of diverse individuals who shared similar lifestyles - and who truly wanted to express themselves through their everyday activewear.

Designed for the modern-day tropical urban jet-setter, Finix is a fun, fluid and fresh take on contemporary athleisure wear and living.