Ep. 49 - The Sensitive Man Podcast:
Listen to the story of our founder Leonard Cheong as he shares his journey on starting his own business and the vision he has for Finix.
"This conversation also really opened my eyes on the fact that there is man, woman, and many people in between.
Maybe one can follow [Finix] example...and create product/services that are not designed specifically for men or for women, but include all."
"Overall, we love love love this genderless hoodie and will definitely be looking forward to any upcoming Finix collections!"
"Genderless fashion smashes stereotypes: The collection comprises comfortable, quotidian pieces such as fluttery noragi jackets, harem joggers and cropped hoodies."
"Trailblazing in the gender-inclusive movement in Asian fashion, the label aims to inspire a community of conscious and mindful movers."
"Taking a genderless style approach with Finix, I felt it would give people the power to decide and choose how they wanted to dress and express themselves in their everyday active clothes...which I find very empowering and uplifting."
"...find out how a marketing executive took a leap of faith to start his own athleisure apparel company."
"In fact, welcoming genderless clothing actually opens up a whole new space for newer and fresher designs to emerge. And it also allows for a broader, more diverse consumer to be served."
"As gender-neutral fashion has slowly been making progress into mainstream culture, local brands such as Finix make us proud to be part of a generation that encourages inclusivity and diversity in Singapore."
"I think representation is very important because it validates our presence and existence in the world. When we are able to see ourselves in the people we look up to, such as a celebrity or a model in a fashion campaign, we are then able to relate and build more meaningful connections around it."
"...a genderless collection that perfectly preserves the company’s mission to provide authenticity and self-expression through movement. Gender-neutral apparel is making the rounds in mainstream fashion, and Finix is adding mindful movement pieces to the options available."
“Now that the world is opening up and our restrictions are lifting, it’s honestly so different now that I can put my brand in-store. My customers can touch and feel the materials and try them on and it makes a world of a difference.”
Share what your customers are saying about your products, your company...
"...卖得最好的是从日本农民取得灵感的 “野良着(Noragi jacket ) 开襟外套：露腰短身兜帽上衣 (cropped hoodie )和哈 伦运动风长裤。男人，女人谁想穿就能穿，完全随性、陏心所欲。"
For me, 2023 is all about being more conscious of my fashion choices. I want to prioritise quality over quantity and shopping secondhand or from small, local businesses as much as possible. As a fashion designer, my goal is to make pieces that are not only stylish and versatile but also sustainable and built to last for my customers.